PPC SCALEBeauty & Skincare
Scales Skincare by +579% Revenue
Overcame $3.50+ beauty CPCs by isolating clinical intent queries, cutting ACoS from 44.2% to 21.4% and deploying defensive PAT carousels.
+579%
REVENUE
21.4%
ACOS
9.4%
TACOS
AMAZON ADS MANAGEMENT — SPONSORED PRODUCTS · BRANDS · DISPLAY
Spend less.
Sell more. Prove it monthly.
We run Amazon PPC for brands that care about profit, not vanity impressions. Certified specialists, daily bid work, and a report you can actually read.
◆ ACoS 45% → 28%◆ ROAS 2.2× → 3.6×◆ BSR #15,000 → #850◆ CVR 8% → 15%◆ REVENUE +156%◆ PAGE 3 → TOP 10◆ STORE TRAFFIC +180%◆ ORDERS +280%◆ ACoS 45% → 28%◆ ROAS 2.2× → 3.6×◆ BSR #15,000 → #850◆ CVR 8% → 15%◆ REVENUE +156%◆ PAGE 3 → TOP 10◆ STORE TRAFFIC +180%◆ ORDERS +280%
0+
PPC CAMPAIGNS MANAGED
0%
CLIENT RETENTION
0%
AVG. ROI INCREASE
0+
AMAZON BRANDS SCALED
01 / WHAT WE DO
Five levers, one P&L.
Ads only work when the listing, the creative and the store back them up. We own the whole path from keyword to checkout — so budget stops leaking between teams.
01
Amazon PPC management
Sponsored Products, Brands and Display run as one budget. Daily bid work, search-term mining, negative sculpting and placement control — aimed at profit per unit, not impressions.
SP / SB / SDDAILY BIDSACOS TARGETS
02
Listing optimisation
Keyword research that maps to how your category actually searches, then titles, bullets, backend terms and imagery rebuilt to convert the traffic ads send.
KEYWORD MAPCOPY REWRITEBACKEND SEO
03
Amazon Advertising Agency
Senior marketplace specialists dedicated 100% to brand profit. No junior handoffs, transparent flat monthly retainers, and direct founder accountability.
SPECIALISTSP&L FOCUSFLAT RETAINER
04
Sponsored Brand video
Short product video produced for the placement it runs in — hook in two seconds, benefit in six, no stock-footage filler.
SCRIPTEDITPLACEMENT TEST
05
Product launch strategy
Pre-launch keyword reservation, honeymoon-window bidding, review velocity and rank tracking — sequenced week by week so momentum compounds.
90-DAY PLANRANK TRACKINGVELOCITY
02 / HOW IT RUNS
“Amazon rewards the account that gets touched every day. Most agencies touch yours every quarter.”
AADITYA DAIYA — FOUNDER
WEEK 0
Audit before contract
We pull your search-term and placement data and name the three biggest leaks. You keep the audit either way.
WEEK 1–2
Restructure
Campaigns rebuilt by intent and margin, budgets reallocated, wasted match types cut.
ONGOING
Daily bid work
Bids, negatives and budgets touched every weekday; creative and listing tests queued weekly.
MONTHLY
One-page report
ACoS, ROAS, TACoS, organic rank and profit — plus what we're changing next month and why.
03 / THE WORK
Results, unrounded.
TACOS AUDITDietary supplements
Cut Wasted Spend by 55% & 2.1× Sales
Rebuilt 3 broad campaigns into 12 health-benefit clusters, dropping CPC from $1.25 to $0.56 and lifting category BSR to #18.
−55%
AD COST
+110%
UNITS
11.8%
TACOS
PPC RESTRUCTUREConsumer electronics
Reduced ACoS from 45% to 28%
Demolished 40 unstructured campaigns into SKAG exact match with algorithmic dayparting cuts on non-converting night hours.
45→28%
ACOS
+156%
SALES
3.6×
ROAS
HERO SKUHome & kitchen
Profitable Growth at 3× Ad Budget
Concentrated 75% of budget onto top 2 hero SKUs and locked down product page carousels against cheap copycats.
+320%
REVENUE
23.0%
ACOS
#310
BSR
DSP & RETENTIONPet supplies
Pet Consumables: +410% Sales & 52% Cut
Mapped breed-specific search queries and automated Amazon DSP 30-day consumable repurchase cycles, scaling S&S by 240%.
+410%
REVENUE
22.1%
ACOS
+240%
S&S
LISTING & CVRApparel & fashion
Doubled Conversion Rate from 8% to 15%
Consolidated fragmented variation children, deployed fit-certainty A+ content, and reduced customer returns from 28% to 17%.
+87%
CVR
Top 8
RANK
+230%
SALES
Looking for more Amazon category benchmarks?
Explore all 6 documented account teardowns, complete before/after data tables, and PDF dossiers.
04 / CLIENT WORD
Sellers who stopped guessing.
They took our ACoS from 45% to 28% in three months while revenue grew — the opposite of every other agency we'd tried.
ACOS 45→28%REVENUE +156%ROAS 3.6×
Sarah Chen
Founder, TechGadgets Inc. · Electronics
The listing work was the unlock. Conversion nearly doubled and we moved from page three to the top ten.
CVR +87%PAGE 3 → TOP 10SALES +230%
Michael Rodriguez
CEO, Fashion Forward · Apparel
Our launch went from #15,000 BSR to #850 in a month. The sequencing was the difference, not the budget.
BSR #8501,200 UNITSAWARENESS +340%
Emily Thompson
Marketing Director, Home Essentials Co.
The storefront rebuild changed how the brand reads. Traffic up 180% and cross-sell more than doubled.
TRAFFIC +180%CROSS-SELL +133%DWELL +125%
David Kim
Brand Manager, Beauty Products Ltd.
CATEGORIES WE SELL INElectronicsHealth & wellnessFashionHome & kitchenBeautySportsBabyOutdoor
05 / QUESTIONS
Asked before every kickoff.
Still unclear on something? Ask it in the form — we answer within 24 hours, no pitch deck required.
ASK US DIRECTLY →Initial movement in 2–4 weeks as the restructure settles; meaningful ACoS and revenue change typically lands in 8–12 weeks depending on budget, catalogue size and category competitiveness.
06 / WHO WE ARE
A small team, deep in one marketplace.
Fatten Media is a specialist Amazon agency out of Jaipur, working with brands across eight categories. No media generalists, no junior hand-offs — the person optimising your bids is the person on your call.
AD
Aaditya Daiya
FOUNDER · CERTIFIED AMAZON ADS
“We only take accounts where we can see a path to better profit in 90 days. If the audit says otherwise, we'll tell you that instead of selling you a retainer.”
50+
ACTIVE CLIENTS
$10M+
REVENUE DRIVEN
98%
RETENTION
07 / START HERE
Free PPC audit. 24-hour reply.
Send us your storefront and we'll come back with three things we'd change in your ad account this week — before you pay anything.
● INSTANT 2026 AUDIT ENGINE
Want instant diagnostics? Enter your spend and category to calculate wasted ad spend, benchmark delta, and health score in 30 seconds.
Launch Live Audit Tool →PHONE
+91 85598 46522OFFICE
B-170 Vaishali Nagar, Jaipur, RJ 302021, India